TIPS for REtailers
Crisis is an accelerator.
Nobody knows that better than you right now. And the disruption has hit retailers especially hard.
Crisis forces you to do things you previous thought about doing and put off.
It moves you to do things you’d never thought you’d do (like move to on line sales).
And it pushes you into massive change you never signed up for.
What’s making it more complicated is that as much as you wish things would just go back to normal, they won’t. At least not exactly as they were.
This crisis time can be looked at as an opportunity to enhance your business. Learn to do business differently and adapt as much as possible. BOOST your online presence.
Developing an online marketplace has always been a sound strategy for downtown businesses hoping to grow their customer base, but it is now an essential tool for attracting home-bound customers with more time for online shopping and social media exposure. If your business is not already selling via online platforms, the following tips and links provide information to get you up and running quickly. Additional detailed instructions are available in the resources section at the end of this document.
Facebook: Product Catalog
- Links your ecommerce store to your Facebook profile to sell directly on Facebook. Buy now and shop buttons are available to customers
- Alternatively, buying via comment to Facebook posts and direct sales via Paypal can work as well, or a combination of online and virtual shopping sales.
Instagram: Shoppable Posts
- When selling on Instagram, you can connect product catalog like you can on Facebook since the platforms are linked together
Selling on Social Media: A Complete Walkthrough https://sproutsocial.com/insights/topics/selling-on-social-media/